Karnika Goel
Managing Partner
A strategic marketer, driver of disruptive innovation, and an advocate of strategic partnership for growth, Karnika is known for her unorthodox and pioneering approach. She effortlessly transforms ideas into structured, compelling narratives that inspire confidence and overcome obstacles.
From working with start-ups to managing start-ups within multi-billion-dollar corporations, Karnika’s focus is always on impactful results. She excels in storytelling, driving new ideas, working with purpose, and always asking the critical questions: Who are we doing this for, and why would they want it? Karnika skillfully translates market needs and challenges into effective strategies.
Looking for inspiration or a fresh strategic perspective? Reach out to Karnika.
Dr. Bruce Hofmann
Senior Partner
Bruce Hofmann splits his time between instructing, developing, and executing marketing and corporate strategies. He is a Senior Partner at BridgeInsight, an Assistant Professor at the University of Mount Olive, and an Adjunct Professor at Embry-Riddle Aeronautical University Worldwide. His students gain from his deep expertise in Marketing, International Business Management, and Business Policy and Strategy.
With over 25 years in strategic marketing, Bruce has guided companies from start-ups to multi-billion-dollar corporations. He excels in developing market and customer-focused strategies in B2B environments. Known for his positive spirit and collaborative approach, Bruce is dedicated to fostering growth and innovation.
Brad Hamilton
Partner & Product Specialist
A strategic marketing leader with a diverse industry background who thrives on using data to unlock customer and market insights. These insights fuel laser-focused customer segmentation and positioning strategies, ensuring your product stands out in a crowded market. He doesn’t just understand trends – he translates them into winning plans that deliver results.
Collaboration and building strong partnerships are Brad’s forte. He fosters environments where teams across companies of all sizes can achieve their business goals with a fresh perspective.
Let’s chat about how Brad can bridge the gap between your current reality and your strategic goals!
Sabrina Lippai-Staal
Strategic Insights Manager
Sabrina is an insights specialist with over a decade of market intelligence experience, adept at driving strategic decision-making through delivering actionable insights. She has led insights functions at various multinationals and Fortune 500 companies and spearheaded bespoke market research projects for renowned market research agencies, offering a rich blend of B2C and B2B expertise.
Sabrina’s experience spans across various domains, from mapping out and sizing retail markets to testing new product concepts and studying consumer buying behavior. Deriving actionable insights from data, research, and analysis, serving as the compass for corporate strategy is her forte. Through her market insights expertise, she empowers business offerings and products to reach their full potential.
Her experience with a range of methodologies supports clients to develop, commercialize and defend their brands. Her analytical acumen and strategic mindset ensure that the insights she provides are not only data-driven but also highly impactful.
Looking to gain valuable insights that will help align your strategy? Reach out to Sabrina.
Konark Goel
Lead Engineer
A Space Systems Engineer with a decade of experience designing, building and deploying space solutions for an international customer base. He has worked with startups, large conglomerates, academic and government organizations – to enable rapid innovation in deep tech sectors. From microelectronics and advanced material applications to pharmaceutical research or national security missions, Konark’s insights accelerate product development and market entry/capture.
Interpreting client needs and integrating complex technical elements with budgets and timelines, he enthusiastically bridges the divide between R&D and Business teams. Delivering projects that demonstrate new value creation and inspiring you to embrace innovation as key part of your winning strategy. This combined with his vast knowledge of topics of all nature, his instant humor and his kind demeanor makes Konark a great addition to any project.