New Behaviors, New Bottles: How Shifting Beverage Trends Are Reshaping Packaging Expectations
The beverage industry is vast and constantly evolving, but a unifying force is reshaping the way drinks are consumed and packaged: the changing behaviors of Millennials and Gen Z. These generations are not just altering what they consume, but also redefining how and why they consume. For the packaging industry, this presents both challenges and opportunities.
Beauty at What Cost? Packaging for a Smarter Future
I love my beauty samples. They make me feel like a child at a birthday party, unwrapping more surprises than I had expected. Many beauty brands now let you choose your own samples when shopping online, and as a frequent traveller, I appreciate the convenience of carrying my favorite products in miniature. Beyond personal enjoyment, samples play a strategic role in driving repeat purchases—a crucial factor in an industry where consumers are becoming more selective with their spending.
Lead for the Future
“Lead for the future.” This phrase echoed throughout the discussions at Davos and in many offices last week, encapsulating the urgent need for businesses to adapt, innovate, and thrive in an increasingly complex world. But what does it truly mean to lead for the future?
Is Marketing Essential?
“But Karnika, do we really need marketing?” is a question I’ve heard countless times over my 20-year career in B2B marketing. At this point, I think it’s a fair question with the challenges companies are facing but the answer depends entirely on your business aspirations.
The Surge of Recommerce
Spotlight on resale
These days, wherever I go, whether I’m complimenting someone’s outfit or seeing teens shopping online on the bus—it’s impossible to overlook the rise of the second-hand fashion trend. Naturally, my mind starts working, suggesting that the preloved goods market is worth exploring. In fact, while exploring this topic, it seems that recommerce is more than just a passing retail trend; it’s a reflection of evolving consumer values and a move towards more sustainable and responsible retail practices.