Lead for the Future

“Lead for the future.” This phrase echoed throughout the discussions at Davos and in many offices last week, encapsulating the urgent need for businesses to adapt, innovate, and thrive in an increasingly complex world. But what does it truly mean to lead for the future?
Is Marketing Essential?

“But Karnika, do we really need marketing?” is a question I’ve heard countless times over my 20-year career in B2B marketing. At this point, I think it’s a fair question with the challenges companies are facing but the answer depends entirely on your business aspirations.
The Surge of Recommerce

Spotlight on resale
These days, wherever I go, whether I’m complimenting someone’s outfit or seeing teens shopping online on the bus—it’s impossible to overlook the rise of the second-hand fashion trend. Naturally, my mind starts working, suggesting that the preloved goods market is worth exploring. In fact, while exploring this topic, it seems that recommerce is more than just a passing retail trend; it’s a reflection of evolving consumer values and a move towards more sustainable and responsible retail practices.